Guaranteed To Grow Your Website Conversion Rate

Get actionable suggestions to turn any website into a high-converting sales machine with a CRO audit backed by data, best practices and 18+ years' proven experience.

Delivery within 1-5 working days

100% Money-Back Guarantee

Easy-to-understand video

Spend less money acquiring new customers

Paul Bryant - Founder, CRO Genie

Quick question - do you want to be able to do ANY of the following?

Pinpoint opportunitues to improve your conversion rate

Outbid your competitors on PPC while gaining more customers

Understand exactly what makes your target customers tick

Generate more ideas to fill up your A/B testing plan

Grow your business with high-impact marketing that simply works

If you've answered 'YES' to any of the above, my CRO audits (also known as landing page roasts or website teardowns) are designed for you.

"Paul's got these special eyes that look at your website in a totally different way"

Author
Ashley Leeds
The 15-Minute Guy on LinkedIn

My 6 step plan to transform your business:

1) Tell me about your business

After you've booked your CRO audit, I'll ask you to complete a short form.

Nothing complicated, just a few questions about your business, what you offer, and who your target audience is. Of course, I'll also need to know the URL of the page(s) you'd like me to base the audit on.

2) I'll conduct eyetracking tests on your page

Unlike heatmaps based on users mouse movements, this test predicts where a user will actually look.

This is great for telling me what might need to change on your layout to maximise the impact of your message.

You'll get a copy of the heatmaps I generate and a full explanation of what they mean.

3) Then I'll analyse your user reviews

I'll compile a summary of all your user reviews from one source. This will help me understand what your customers say about you and the language and wording they use.

This is like gold as it allows me to pinpoint parts of your copy and message that need improving to boost your conversions. You'll get a copy of this report too.

4) I'll record a 5-10 minute video explaining the data

Once I've ran the eye tracking reports and summarised your customer reviews, I'll spend some time analysing what the data is telling us.

Then, I'll record a 5-10 minute video that explains what the data shows and what it means for your business.

I make sure everything is clearly explained without going into excessive detail or using highly technical terms.

5) I'll produce your bespoke testing plan

Using everything I've learned about your business and your website, I'll create a spreadsheet containing 10+ of the most powerful ideas I recommend you implement (ideally via A/B testing).

They'll be a mix of quick wins and bigger, bolder tests and each will include a clear hypothesis and prioritisation scoring so you understand why and when to test each idea.

You can then run with these ideas yourself or I can work through the list with you on an ongoing basis.

Click play to watch an example audit!

6) Finally, I'll record your 15-25 minute CRO audit video

It's time to bring everything together and explain my plan for transforming your business with effective CRO via a 15-25 minute video.

I'll go through each of my ideas on the A/B testing plan and then show you exactly where each one applies on your website and how best to implement it.

Everything will be based on the data I've collected, along with proven best practices and unique advice based on my 18 years' experience running winning A/B tests.

+ FREE Bonus with every audit

The CRO Growth Accelerator (worth up to $539 USD)

18+ years of winning A/B tests condensed into a single, ultra-powerful spreadsheet.

Featuring 117 battle-tested ideas to grow your business it's fully customizable to your business.

Plus, with the done-for-you version, I'll personally go through every single idea and hand-select those most relevant to your business.

This means you'll get a huge bank of future testing ideas for your business so you'll never be stuck for what to try next.

6 firm promises your audit will deliver on:

Your review will focus on exactly what you need to do to improve your website.

Easy to implement suggestions for your copy, layout, design, images and more.

I’ll explain in clear terms what I suggest, without getting overly technical.

You'll get your review quickly, usually within 2-3 working days.

If you’re unhappy for ANY reason, I’ll give you your money back.

I don’t try and ‘upsell’ you to ongoing contract work.

Why I’m the best choice to help you improve your website...

Led marketing projects for well-known software, stores, and high street brands


Added over $17m additional revenue for businesses with proven recommendations


In-depth experience in all sizes of businesses and a wide variety of industries


Advice based on real-world scientifically tested results, not just ‘best practices’


Guest speaker on the subject of conversion rate optimisation at global conferences


Built and sold multiple online businesses from the ground up

Easy-To Understand Pricing

Most Detailed

Full CRO Audit + Testing Plan

A data-led CRO audit complete with a prioritised testing plan
$
1,234
$
695
Limited Availability
Up to 3 pages analysed
Data-led full CRO audit
18+ Years' CRO experience
Best practices
5-10 minute data analysis video 
Prioritised testing plan
20-25 minute CRO audit video
Delivery in 3-5 working days
100% money-back guarantee
+ FREE 'CRO Growth Accelerator' Spreadsheet (Done-For-You Version - Worth $539 USD)

Video Review Only

A quick video review to pinpoint your biggest opportunities
$
392
$
295
1 page analysed
18+ years' CRO experience
Best practices
15-minute CRO audit video
Delivery in 1-2 working days
100% money-back guarantee
+ FREE 'CRO Growth Accelerator' Spreadsheet (DIY Version - Worth $97 USD)

Agency? Contact us for bulk and white-label pricing

Love your audit, or your money back

You must absolutely love your audit and the growth it helps your business achieve, or I’ll insist on giving you your money back.

No questions and no hoops to jump through. Just contact me within 30 days of receiving your audit and I’ll issue your refund within 10 working days. Simple as that.

FAQs

Do you guarantee results?

No genuine conversion rate expert can guarantee you everything they suggest will work. Even proven best practices won’t work for every single business. That’s why I take a fully personalised approach to every video and mix in actual data-led insights, maximising the chances of success. 

Whatever your results, I’m only happy when you’re happy.  That’s why every order comes with a full 30-day money-back guarantee. If, for ANY reason, you’re not happy with your review, I’ll refund 100% of your payment.

Do you only audit websites?

I’ve spent 18+ years working in all kinds of businesses from global corporations to small-time startups. Throughout those years, I’ve applied my growth mindset to almost any kind of marketing material you can think of. So, no, I don't only audit websites - I can review any type of marketing you need help with.

Can you audit multiple websites in one video?

No. You must book a separate audit for each website or marketing material you want me to review. I will, however, review multiple pages (for example, a multiple step sign-up flow) in a single video. If in doubt, please contact me before ordering.

Why do you do video audits?

Video is one of the most efficient ways to highlight opportunities to improve conversion rates. It allows me to show you exactly where you should focus your efforts. Plus you can watch it again and again and share it with however many people you want.

How long will I have access to my audit files?

As long as you need it. There are no time limits, you can even download the audit files so you can store it for as long as you need.

Who will have access to watch my audit?

Your video and everything you tell me is strictly confidential. It will never be shared with anyone else (unless you give me your permission).

Can you audit websites that aren’t in English?

Yes, providing I can use Google translate to understand the core messaging of your materials.

The principles of better conversions remain the same in any language. Your audit will be in English.

How do your eye tracking tests work?

I use an AI-led tool that's based on real-life eye tracking tests. It's able to predict, with a remarkable degree of accuracy, where a users eyes will be drawn on any given page.

It shows the data as a heatmap and also produces a score for how clear the page is, and how focused it keeps users on your message.  All of this information helps me understand which parts of your page layout needs to change to optimise your message.

How do you conduct the customer review analysis?

After booking your audit, you'll be asked to provide me a link to where most of your reviews are.

I'll analyse them all (using AI to help) and produce a report that shows the key pros and cons that are being mentioned. It'll also help highlight the kind of language your customers use.

I can then use all of this information to help pinpoint ways you can improve your copy to better appeal to prospective customers and overcome their objections. It's a very powerful way to optimise your conversion rate.

What can I expect from my testing plan?

Your testing plan will contain 10+ of the most effective tests I believe you can run on your website. Ideally you'll split-test them, but that's your call.

Each idea will be based on the information I've uncovered during your audit and will lean on my 18+ years' experience running successful a/b tests (as well as some best practices).

I'll usually include a mixture of quick and easy wins and some larger, bolder tests (that often produce massive wins). In all, you get a clear plan of what to do next to ensure you improve your conversion rate.

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